Infographic – the online retail wheel of fortune
With ever-increasing competition online and the demand to deliver a multi-channel shopping experience, online retailers have a never ending list of actions they need to take in implementing a...
View ArticleDigital marketing benchmarking report for premium home and garden retailers
Over the course of 2010, Leapfrogg is conducting a series of surveys investigating premium retailers’ use of, and attitudes, towards digital marketing. We are looking at a number of very specific niche...
View ArticleChristmas retail: gearing up for Cyber Monday (part 1- research and planning)
Back in January, Logan Tod‘s Annual Online Shopping Index predicted that online sales will hit £1.26 billion during the Christmas 2010 shopping season, with UK consumers intending to do 23% more...
View ArticleChristmas retail: gearing up for Cyber Monday (part 2 – website optimisation)
Yesterday, Ben looked at how careful research and planning is essential to maximising sales on Cyber Monday, and over the course of the Christmas period. Now that you have established your ‘hero’...
View ArticleOnline retailers: how to beat the snow
The atrocious weather conditions this week will no doubt have affected retail sales in the build up to Christmas, particularly on the high street as shoppers find themselves restricted to their homes...
View ArticleWhat we’ve learnt in 2010 (and what we look forward to in 2011)
With contributions from various members of the Leapfrogg team, we take a look back at what we’ve learnt this year in digital marketing and online retail. We also look forward to 2011; what we’ll be...
View ArticleSurvey results: Inside the mind of your premium retail customer
Last week, I presented Leapfrogg’s first piece of customer insight research of 2012 at SheerB2B, the conference specifically for retailers in the premium and luxury sector. We will be producing a piece...
View ArticleEssential e-commerce features & functionality to drive great customer...
To prosper in a complex, competitive and fast paced market, retailers must deliver a superior and fulfilling customer experience, consistently and seamlessly across all marketing channels. It is a...
View ArticleOne simple question to ask yourself when assessing the validity of a search...
Last week, my latest article was published on the Econsultancy website. It explores SEO payment models that buyers need to seriously question before committing to (or in some cases avoid completely!)....
View ArticleEssential e-commerce features & functionality to drive great customer...
In my last post, I looked at the features and functions of e-commerce platforms that help to drive a positive customer experience at the point at which a prospect has decided they want to purchase a...
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